La Mer Brand Campaign
La Mer skincare is synonymous with the sea. Of late, the brand had been veering into claims-centric territory—a must to stay competitive—and unintentionally diluted its DNA. To reinvigorate the brand identity and the sea’s central role, we created a manifesto-led campaign to pay tribute to La Mer’s eternal muse and inspire a new generation of devotees.
LAUNCH FILM
Anchored by an anthemic manifesto and shot in Brazil, this one-minute film reconnects viewers to La Mer’s heritage. Director: Jonas Lindstroem
INSTAGRAM STORY
The sea takes center stage as the source of the brand’s powerful ingredients and efficacy.
WEBSITE
While staying true to the spirit and language of the campaign, we delve deeper into product benefits, ingredients and reasons to believe.
EMAILS
These emails represent the three content chapters of the campaign, taking the consumer through: campaign launch/intro, ingredients + craft, and moisture family/textures, to drive conversion.
