La Mer Wavemakers
A subchapter of the manifesto-led Brand campaign, the “Wavemakers” portion commissioned 4 artists from around the world to capture the sea through their respective mediums. An amalgam of photographs, video diaries and audio recordings, these diverse works captured a sea of possibilities. Strategically, this positioned La Mer as a patron of the arts while putting forth a multi-faceted vs. monolithic take on the sea.
ARTIST FILMS
Each artist delivered a hero film which we edited according to content platform. Below, we have the intro reel followed by the individual artist reels shared on Instagram.
WEBSITE + EMAIL
The landing page and email introduced viewers to the campaign and the featured artists.
