Meet the Moisturizers
The name “La Mer” almost always conjures up an image of the iconic Crème—the little white jar that started it all. Immediate recognition is something most brands only dream of, but it has its downside. Most younger consumers did not feel that the brand had something to offer other than the ultra-rich original Crème. This campaign set out to change that with a focus on the diverse textures for diverse skin types offered by the moisture collection.
MOISTURE COLLECTION FILM
With a lighthearted approach and diverse models, we guide the viewer through the 5 moisture offerings with a quick take on each texture.
THE RITUAL HOW-TO APPLICATION FILM
Recent consumer insights revealed that most who try Crème de la Mer do not initially like it because they don’t know how to apply it. With this film, we bring a little levity to our know-how and teach viewers how to get the most out of their La Mer.
15-SEC SCIENCE FILMS
A powerful reason to believe in La Mer is its signature ingredient, Miracle Broth. Here, we take a snack-able approach to the science behind it for the scrolling generation.
WEBSITE
On our e-commerce site, we drive conversion via benefits, ingredients, application education, and sampling incentives.
