Soleil de la Mer
The launch of La Mer’s sun protection collection called for a distinct identity that felt true to the brand but brought in a new wave of creative content. Inspired by the sensorial formulations and ocean-in-a-bottle scents, we used luminous, languid language and an editorial lifestyle approach to transport our audience to a radiant new dimension.
PRINT
An editorial spread captures the feeling of a remote and radiant getaway while introducing each formulation and its glow-enhancing effects.
INSTAGRAM
Each post evokes a day at the beach with the Soleil de la Mer™ products you won’t want to leave behind.
EMAILS
La Mer with a little levity lands in your inbox. We brought a lifestyle lens to the product benefits and how-to content to help readers master their OOO glow.
