Skincolor de la Mer™ Campaigns
Known the world over for its skincare, La Mer needed a clear strategy for entering the makeup world. “Beauty Beyond Skincare” became the franchise’s guiding line, striking a balance between La Mer’s heritage and going “beyond” brand expectations. Armed with celebrity makeup artists Mary Phillips and Patrick Ta, we built credibility and authority in the cosmetics space, setting the industry standard for skincare-powered makeup with every launch.
How-to Film with Mary Phillips
For the launch of the Luminous Lifting Cushion Foundation, we called on Mary Phillips—beloved makeup-artist-to-the-stars—to share her tips of the trade.
INSTAGRAM STORY
With a blend of skincare and makeup benefits, we highlight how the latest launch from Skincolor de la Mer is so much more than a foundation.
ADVERTORIAL
Playing on the portability of the cushion foundation, we give its science and technology a lifestyle spin and an editorial tone.
EMAILS
From launch, to influencers, to makeup artist tips, the Cushion campaign made a lifestyle play and put a face to the brand.
