La Mer Genaissance 2024
La Mer’s most exclusive franchise— Genaissance de la Mer™—was relaunching its storied Serum Essence. When playing in the uber-luxe skincare category—think La Prairie Platinum—recent consumer insights revealed that focusing on claims and results was not enough. Ingredients, craft, and aspirational storytelling were what attracted this consumer. To conquer this challenge, we transported our audience to Iceland to discover the rare ingredients, exquisite craftsmanship, and profound potency within every gilded bottle.
LAUNCH FILM
Our 30-second film is a journey of discovery across the black sand beaches of Iceland to uncover rare ingredients with the power to transcend time. Director: Alexander Alexandrov.
WEBSITE + EMAIL
Online, we delve deeper into benefits and product performance while staying true to the campaign’s elevated tone.
