Saks x Pentagram Campaigns
Early on in my career I had the privilege of collaborating with legendary design firm Pentagram on several seasonal campaigns for Saks Fifth Avenue. Michael Bierut and Jessica Walsh were brought in by Chief Creative Officer Terron Schaefer to shake things up at the heritage retailer and attract a new generation of shoppers.
@SAKS CAMPAIGN-PRINT
Here’s an excerpt from the September Fashion catalog where custom graphics and copy (mine) guide the reader through seasonal trends. The tongue-in-cheek twist is the digital design elements juxtaposed with print photography shot in the actual store windows. Saks was slow to embrace online shopping, but at least they had a sense of humor about it!
@SAKS CAMPAIGN-BEAUTY
For the September Beauty Pentagram campaign, I developed the campaign hook and trend language and partnered with Emily Weiss of Glossier and makeup artist Christian McCullough on how-to video scripts.
LOOK CAMPAIGN-PRINT
With a short and simple message, these bold graphics kept things fun and focused on the clothes.
SHOP SAKS-PRINT AND OOH
With Pentagram, we designed a series of shopping bags featuring a “choose-your-own adventure” flow chart-type design, transforming an everyday item into a collectible keepsake.
