Saks Magalog
The old catalog format was getting tired with too much emphasis on product and not enough on storytelling. Enter the Saks Magalog. This portmanteau married—you guessed it—elements of a magazine and a catalog to give a fresh editorial spin to a familiar format. Under the creative direction of Andrew Winton, the copy team set out to hone their editorial, long-form writing skills and find the story behind every garment.